bioXclusters brings European SMEs closer to the strategic markets
With the aim of improving access of biotechnological and medical technology SMEs to three strategic markets (the United States, China and Brazil) Biocat has become a partner of the European project, bioXclusters (2012-2013) financed by the European Union. The other partners are the economic promotion agency Entreprise Rhône-Alps International (ERAI) –project leader– and the bioclusters LyonBiopole (Rhône-Alps, France), BioM (Bavaria, Germany) and BioPmed (Piedmont, Italy).
The four regions of the bioXclusters project bring together a network of more than 1,700 companies —of which 520 are found in Catalonia— with activities principally in the fields of oncology, personalised medicine and cardiovascular, neurological, infectious and immunological diseases. They are characterised as companies who have an innovative approach and by being leaders in scientific research projects.
During 2012, the first of the programmed meetings was held with experts from the selected strategic markets, with the aim of offering information and opening channels of communication with bodies and companies from the country. In particular, 51 SMEs from the BioRegion participated at the Barcelona conference Fostering internationalisation (I): Brazil (17th April 2012), which was attended by Eduardo Emrich Soares, President and Director General of Biominas, a body with it headquarters at Belo Horizonte —where there is one of the largest biotechnology clusters in South America— which was dedicated to promoting the biomedical sector through the promotion of the business community.
In September a trade mission in Brazil took place, with the participation of the five partners in the project, in order to get to know the biotech sector. The delegation visited various companies and science and technology parks in São Paulo and Rio de Janeiro and took part in the BioPartnering Latin America fair.
In 2013 it is anticipated that conferences and business missions to China and the United States will take place.
Biocat has been the body responsible for carrying out the communication tasks for bioXclusters such as the creation of a communication plan, the design of the brand and graphical image of the project and the creation of the Internet platform (blog, Twitter, LinkedIn) and the information materials (brochure, country reports, among others).